[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dokr.cz\/co-by-mel-obsahovat-uvodni-prispevek-na-webove-strance\/#Article","mainEntityOfPage":"https:\/\/www.dokr.cz\/co-by-mel-obsahovat-uvodni-prispevek-na-webove-strance\/","headline":"Co by m\u011bl obsahovat \u00favodn\u00ed p\u0159\u00edsp\u011bvek na webov\u00e9 str\u00e1nce","name":"Co by m\u011bl obsahovat \u00favodn\u00ed p\u0159\u00edsp\u011bvek na webov\u00e9 str\u00e1nce","description":"Nen\u00ed pochyb o tom, \u017ee dnes se \u017eije jak ve skute\u010dn\u00e9m sv\u011bt\u011b, tak i v tom re\u00e1ln\u00e9m. Koneckonc\u016f, d\u00edky chytr\u00fdm telefon\u016fm a voln\u00e9mu wi-fi p\u0159ipojen\u00ed […]","datePublished":"2020-09-15","dateModified":"2020-09-15","author":{"@type":"Person","@id":"https:\/\/www.dokr.cz\/author\/#Person","name":"","url":"https:\/\/www.dokr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dokr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dokr.cz\/wp-content\/uploads\/blog2_10_10_3.jpg","url":"https:\/\/www.dokr.cz\/wp-content\/uploads\/blog2_10_10_3.jpg","height":0,"width":0},"url":"https:\/\/www.dokr.cz\/co-by-mel-obsahovat-uvodni-prispevek-na-webove-strance\/","about":["Mobil"],"wordCount":448,"articleBody":"      Nen\u00ed pochyb o tom, \u017ee dnes se \u017eije jak ve skute\u010dn\u00e9m sv\u011bt\u011b, tak i v tom re\u00e1ln\u00e9m. Koneckonc\u016f, d\u00edky chytr\u00fdm telefon\u016fm a voln\u00e9mu wi-fi p\u0159ipojen\u00ed na v\u011bt\u0161in\u011b ve\u0159ejn\u00fdch m\u00edst je internet dostupn\u00fd prakticky ka\u017ed\u00e9mu, bez ohledu na v\u011bk \u010di soci\u00e1ln\u00ed vrstvu.Je tedy jen pochopiteln\u00e9, \u017ee firmy tohoto stavu vyu\u017eily k tomu, aby d\u00e1le propagovaly jeho prost\u0159ednictv\u00edm sv\u00e9 v\u00fdrobky. A jednou z v\u011bc\u00ed, kter\u00e1 se rychle stala standardem i pro ty nejmen\u0161\u00ed rodinn\u00e9 firmi\u010dky, je vlastn\u00ed internetov\u00e1 str\u00e1nka.Zde p\u0159\u00edli\u0161 nez\u00e1le\u017e\u00ed na tom, zda jste si dom\u00e9nu koupili, \u010di zda ji m\u00e1te na n\u011bkter\u00e9m ze server\u016f, kter\u00e9 ji nab\u00edz\u00ed zadarmo (samoz\u0159ejm\u011b s t\u00edm, \u017ee na n\u00ed budou um\u00edst\u011bny reklamy). Zde je d\u016fle\u017eit\u00e9, aby v\u00e1s potenci\u00e1ln\u00ed z\u00e1kazn\u00edci mohli bez probl\u00e9mu naj\u00edt.Aby takov\u00e1 internetov\u00e1 str\u00e1nka plnila sv\u016fj \u00fa\u010del, pak by m\u011bla spl\u0148ovat ur\u010dit\u00e9 po\u017eadavky, a to jak co se t\u00fdk\u00e1 vzhledu, tak obsahu.P\u0159edn\u011b by m\u011bla b\u00fdt co nejjednodu\u0161\u0161\u00ed a nejp\u0159ehledn\u011bj\u0161\u00ed. N\u00e1v\u0161t\u011bvn\u00edk se mus\u00ed dok\u00e1zat rychle dostat tam, kam pot\u0159ebuje, a to i kdy\u017e je tam poprv\u00e9. A\u0165 u\u017e hled\u00e1 cen\u00edk nebo kontaktn\u00ed informace, rozhodn\u011b by nem\u011bl p\u016fl hodiny hledat, ne\u017e se k nim dostane.Co se hlavn\u00ed str\u00e1nky t\u00fd\u010de, tak ta by m\u011bla obsahovat p\u0159ehledn\u00fd rozcestn\u00edk a \u00favodn\u00ed p\u0159\u00edsp\u011bvek blog.pergoly-trutnov.cz. V n\u011bm by m\u011blo b\u00fdt stru\u010dn\u011b pops\u00e1no, \u010d\u00edm se firma zab\u00fdv\u00e1, a jak\u00e9 jsou jej\u00ed p\u0159ednosti. M\u011bjte na pam\u011bti, \u017ee i zde se uplat\u0148uje z\u00e1sada prvn\u00edho dojmu, a \u00favodn\u00ed str\u00e1nka je obvykle to prvn\u00ed, co potenci\u00e1ln\u00ed z\u00e1kazn\u00edk uvid\u00ed. M\u011bla by jej tedy sp\u00ed\u0161e zv\u00e1t, ne\u017e odradit.Um\u00edstit sem m\u016f\u017eete tak\u00e9 n\u011bjak\u00e9 aktuality, pokud se d\u011bj\u00ed. Nap\u0159\u00edklad informace o otev\u0159en\u00ed nov\u00fdch pobo\u010dek, o nov\u00e9m zbo\u017e\u00ed na sklad\u011b a podobn\u011b. Na n\u00e1v\u0161t\u011bvn\u00edka to pak bude p\u016fsobit dojmem, \u017ee webov\u00e1 str\u00e1nka je aktu\u00e1ln\u00ed a \u017ee informace, kter\u00e9 zde najde, jsou p\u0159esn\u00e9. A to jej povzbud\u00ed v n\u00e1kupu, pokud bude v\u00e1hat.Ka\u017edop\u00e1dn\u011b je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, \u017ee web s\u00e1m nesta\u010d\u00ed. Ale to je n\u011bco, co by m\u011bl ka\u017ed\u00fd podnikatel zn\u00e1t, pokud chce na trhu usp\u011bt.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co by m\u011bl obsahovat \u00favodn\u00ed p\u0159\u00edsp\u011bvek na webov\u00e9 str\u00e1nce","item":"https:\/\/www.dokr.cz\/co-by-mel-obsahovat-uvodni-prispevek-na-webove-strance\/#breadcrumbitem"}]}]