[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dokr.cz\/jak-vybudovat-dobry-obsah\/#Article","mainEntityOfPage":"https:\/\/www.dokr.cz\/jak-vybudovat-dobry-obsah\/","headline":"Jak vybudovat dobr\u00fd obsah","name":"Jak vybudovat dobr\u00fd obsah","description":"Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka je posuzov\u00e1na internetov\u00fdmi vyhled\u00e1va\u010di, co do jejich celkov\u00e9 kvality. A my si nyn\u00ed uk\u00e1\u017eeme, co vlastn\u011b internetov\u00e9 vyhled\u00e1va\u010de do t\u00e9to celkov\u00e9 kvality […]","datePublished":"2020-02-17","dateModified":"2020-02-17","author":{"@type":"Person","@id":"https:\/\/www.dokr.cz\/author\/#Person","name":"","url":"https:\/\/www.dokr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dokr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dokr.cz\/wp-content\/uploads\/img_a381924_w4364_t1593168810.jpg","url":"https:\/\/www.dokr.cz\/wp-content\/uploads\/img_a381924_w4364_t1593168810.jpg","height":0,"width":0},"url":"https:\/\/www.dokr.cz\/jak-vybudovat-dobry-obsah\/","about":["Byznys"],"wordCount":411,"articleBody":"        Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka je posuzov\u00e1na internetov\u00fdmi vyhled\u00e1va\u010di, co do jejich celkov\u00e9 kvality. A my si nyn\u00ed uk\u00e1\u017eeme, co vlastn\u011b internetov\u00e9 vyhled\u00e1va\u010de do t\u00e9to celkov\u00e9 kvality zahrnuj\u00ed, abychom se mohli l\u00e9pe p\u0159ipravit na tvorbu obsahu pro na\u0161e webov\u00e9 str\u00e1nky nebo pro n\u00e1\u0161 e-shop.  E-A-T Expert\u00edza, autoritativnost a d\u016fv\u011bryhodnost se skr\u00fdvaj\u00ed pod anglickou zkratkou. Jedn\u00e1 se o zam\u011b\u0159en\u00ed celkov\u00e9 webov\u00e9 str\u00e1nky i jednotliv\u00fdch  http:\/\/www.reflex.cz\/volby-2017\/vysledky-voleb\/prehled-stran\/ autor\u016f webov\u00fdch str\u00e1nek. Zvl\u00e1\u0161t\u011b pak, co se t\u00fd\u010de YMYL t\u00e9mat (your money or your life), kter\u00e9 se zab\u00fdvaj\u00ed r\u016fzn\u00fdmi d\u016fle\u017eit\u00fdmi t\u00e9maty, jsou n\u00e1roky opravdu vysok\u00e9. Pokud tedy va\u0161e str\u00e1nky pojedn\u00e1vaj\u00ed o financ\u00edch, nap\u0159\u00edklad, je nutn\u00e9, aby obsah tvo\u0159il finan\u010dn\u00ed expert. Mno\u017estv\u00ed hlavn\u00edho obsahu a dopl\u0148uj\u00edc\u00edho obsahu Obsah ka\u017ed\u00e9 str\u00e1nky se d\u00e1 rozd\u011blit do t\u0159\u00ed kategori\u00ed \u2013 hlavn\u00ed obsah, dopl\u0148uj\u00edc\u00ed obsah a tak\u00e9 reklamy. Pokud p\u0159eva\u017euj\u00ed n\u011bkter\u00e9 dv\u011b \u010d\u00e1sti nad hlavn\u00edm obsahem, je to \u0161patn\u011b. Reklamy z\u00e1rove\u0148 nesm\u00ed b\u00fdt otravn\u00e9 \u010di zakr\u00fdvaj\u00edc\u00ed hlavn\u00ed obsah a mus\u00ed b\u00fdt dob\u0159e ulo\u017eeny na str\u00e1nce tak, aby neru\u0161ily \u010dten\u00e1\u0159e. Z\u00e1rove\u0148 je nutn\u00e9, aby hlavn\u00ed obsah byl nanejv\u00fd\u0161e kvalitn\u00ed. Reputace webov\u00e9 str\u00e1nky Aby mohl b\u00fdt obsah d\u016fv\u011bryhodn\u00fd, mus\u00ed m\u00edt hlavn\u00ed webov\u00e1 str\u00e1nka tak\u00e9 dobrou reputaci, tedy jistou d\u016fv\u011bru ve\u0159ejnosti v n\u00ed. Mus\u00ed b\u00fdt dob\u0159e hodnocena na internetov\u00fdch port\u00e1lech a z\u00e1rove\u0148 mus\u00ed b\u00fdt jasn\u00e9, kdo vlastn\u011b str\u00e1nku vede a s jak\u00fdm \u00fa\u010delem.  \u00da\u010del str\u00e1nky Tohle je nejd\u016fle\u017eit\u011bj\u0161\u00ed aspekt tvorby obsahu \u2013 v\u0161echno by m\u011blo podl\u00e9hat \u00fa\u010delu str\u00e1nky. Jak\u00fd je tedy \u00fa\u010del str\u00e1nky? Str\u00e1nky, kter\u00e9 maj\u00ed jasn\u00fd \u00fa\u010del pomoci u\u017eivateli dohledat, vykonat nebo informovat n\u011bkoho, maj\u00ed velk\u00e9 plus. Str\u00e1nky, kter\u00e9 nemaj\u00ed \u017e\u00e1dn\u00fd smysl, jsou hodnoceny sp\u00ed\u0161e negativn\u011b a nezobrazuj\u00ed se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, proto\u017ee u\u017eivateli nic nep\u0159inesou. Pokud tedy chceme tvo\u0159it obsah, nap\u0159\u00edklad skrze PR \u010dl\u00e1nky SEolight.cz, mus\u00edme si b\u00fdt v\u011bdomi t\u011bchto n\u011bkolika bod\u016f a m\u011bli bychom se za\u0159\u00eddit tak, abychom tyto body nijak nep\u0159ekr\u00e1\u010deli.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vybudovat dobr\u00fd obsah","item":"https:\/\/www.dokr.cz\/jak-vybudovat-dobry-obsah\/#breadcrumbitem"}]}]